Arizona Muse on stepping into sustainability – Episode 1

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A few days prior to the launch of their exclusive collaboration, Olistic the Label and ecoactivist Arizona Muse sat in the Hoxton Hotel in Paris to discuss what living a more sustainable lifestyle truly means. Discover here the first part of Arizona Muse’s exclusive interview for Olistic the Label.

 

  • Living a sustainable life do you buy less or do you buy differently? 

The first thing is buying items that aren’t new: second-hand or vintage for your home and wardrobe. The second step is to learn about materials and natural fibers. Everything that is cotton must be organic. I also engage people to search for clothes made from recycled materials. Outside of fashion, I source organic food from small farms in England and I don’t eat fish to preserve our reduced fish stocks in the ocean.

  • What is the biggest misconception when it comes to living a more sustainable lifestyle?  

People often think that living sustainability is less comfortable, less enjoyable and that it’s a less likable life. Since I started living sustainably, I love my life! I love my things, my clothes or the food that I eat. I have more mental space as I don’t always think about the things I want. I buy items when I need them and I put a lot of thoughts in this slow process. This is the way we should be shopping now. 

  • Do you pay the same attention to your cosmetics, skincare or fragrances?

I like pure ingredients because we don’t need all those synthetic ingredients we see at the bottom of our cosmetics bottles. Beauty is not only about your skin it’s also about the end life of the product. When we wash our face or our hair, we are pouring chemicals into the earth. I like essential oils, especially rosemary and chamomile, it smells so good! 

  • What are your favorite eco-luxury lifestyle or fashion brands?

I’m glad that there are so much more sustainable brands now, they make things easier. I love Olistic the Label of course, I also like Mara Hoffman. For shoes, Yatay is offering beautiful vegan cruelty-free sneakers and Waes have great handmade plastic-free trainers that come into gorgeous wood boxes. It’s important to find reusable items and those boxes are perfect for your home.

“It’s really fun because it’s a never-ending story, once you go through this sustainability path there are just so many stones to turn over!”

 

  • You launched a lot of actions on social media such as #AWearNess, can you explain this initiative? 

#AWearNess is a project that has changed the way I think about my outfit. I have sustainable clothes but I don’t wear sustainable clothes all the time, this is acceptable I would never guilt someone for wearing a non-sustainable item. I try to challenge myself to wear more sustainable pieces so every day, I rank my look. Today for instance out of the 5 things I’m wearing, 4 are sustainable. I would rank my outfit 4/5 it’s easy!

  • Among all those actions, which ones are the most impactful?

In this topic of sustainability, it’s never a single thing but rather a lot of steps coming from many people that are truly impactful. Everything matters, we need to engage in a lot of actions, especially the small ones like removing plastic from our home. 

  • Any good tips to educate ourselves about sustainable fashion and find authentic information? 

I have an all highlight on my Instagram called Library, it’s a collection of my favorite resources, especially audiobooks, to educate yourself on sustainability. I have learned so much that I can only recommend to check those audiobooks that will blow your mind. Read the sustainable pages of the brand you’re buying from. If they’re sharing a lot of facts this is good, if you don’t learn anything because they’re just saying that they want a better future this is usually not a good sign. 

“Don’t tell me what you want tell me what you have done already!”

 

When you buy something, remember you are supporting someone. A small brand committed to growing organic natural fibers and empowering its supply chain is thrilled when you buy its products but a big company won’t even notice! It’s fulfilling when you have an impact. 

  • Any good tips to educate ourselves about sustainable fashion and find authentic information? 

I have an all highlight on my Instagram called Library, it’s a collection of my favorite resources, especially audiobooks, to educate yourself on sustainability. I have learned so much that I can only recommend to check those audiobooks that will blow your mind. Read the sustainable pages of the brand you’re buying from. If they’re sharing a lot of facts this is good, if you don’t learn anything because they’re just saying that they want a better future this is usually not a good sign. 

 

  • You learned and know a lot about sustainable farming. How do you teach your children from a young age to respect mother nature and enjoy the treasures she has to offer?

Biodynamic is my favorite type of farming. I went to a biodynamic farm when I was 10 and as an adult I remembered about those initiatives and realized biodynamic farming is the answer to the well-being of human communities and to climate relief. My son is 11, I teach him everything I know, he has grown into a little expert. Children are fascinated by all this. 

  • How do you stay connected to nature living in London? 

I share this now more common feeling of wanting to be less in the city and more in nature. But even when I’m in London, I found a little way to stay connected to nature. It might seem strange but in London you always find a little bit of moss and I realized that looking at it for 20 seconds is almost like meditation. Now that I am taking the time to do that, I grasp the beauty of it and I have a different memory of the landscape. It has a huge impact to look at the little things more closely.

Through her daily personal commitment and thanks to many initiatives launched with Olistic the Label and other sustainable actors, Arizona Muse is helping to redefine fashion. Find out in the second episode of our exclusive interview what Arizona Muse is doing to change the fashion industry from the inside.