There are places with an indescribable essence, hybrid places that are defined by experience more than by their own existence. This is the case of Azulik, a unique example of slow luxury and ecological transition.
It would be way too simplistic to present Azulik as a bohemian-chic eco-lodge along the Tulum shoreline. Far from the boutique-hotel concepts flowing the urbanizing Yucatan Peninsula, Azulik offers a holistic experience for the care of oneself, others and the environment. A sustainable philosophy based on nature, ancestral heritage and art. Olistic The Label, which promotes transparency, sharing, caring and excellence, joins this commitment to a sustainable luxury with a reduced environmental impact.
A sustainable slow life vision
The experience embodies a communion with nature of which we are the guardians. This environmental process of reconnection is deeply rooted in the Mayan spiritual heritage. The alliance between ancestral knowledge and contemporary technologies guides the eco-resort in its innovative projects for sustainability.
This essential back to basics vision is expressed in its architecture and contemplative philosophy. Villas, without electricity or WIFI, are true living sculptures that reduce energy consumption and the impact of technology on both our hyper-connected lives and the ecosystem. Homes with an organic design, Aqua, Sea, Sky, Moon or Jungle, are a tribute to natural elements. A quest for harmony and balance between water, earth, air and fire dear to Olistic the Label. Its wardrobe named as a tribute to flora and minerals, fosters this reconnection.
The eco-lodge, designed by the self-taught Argentinian architect Eduardo Neira Sterkel (“Roth”), comes to life thanks to Mayan craftmanship. The sustainable building elements with a low ecological footprint, bamboo, palms or Bejuco lianas, are all locally harvested. Bathrooms made of mosaics and hand-made pottery preserve ancient craft techniques.
The magic of the place enables its guest to rethink the notion of housing, interior and exterior. The forms are rough and the lines irregular. The constructions raised on stilts are accessible by suspended footbridges to be walked barefoot. Azulik, shaped by the winds, adapts itself to nature, welcomes the shade of a branch or leans on a gnarled trunk. The lush Mayan jungle is part of the hotel’s architecture, an alchemy connecting the hand of man to nature.
In the fragrances of palo santo, facing the panorama of the Mayan Riviera, one becomes aware of the immensity of what surrounds us, precedes us and succeeds us. This sensual organic architecture is an intuitive journey to the heart of the Earth and an invitation to introspection.
A sanctuary with a multi-sensory approach
Azulik merges the hotel and gastronomy industries as well as wellness, art and fashion into breathtaking sustainable buildings with optimized energy performances.
In Tulum, gastronomy nourishes both the body and soul thanks to a modern cuisine steeped in indigenous traditions. The intimate tables are nests overlooking the canopy or invite gourmet delicacies into the heart of the jungle. The anti-waste menus unite international culinary techniques with fresh Mexican ingredients such as the grilled cactus Mayan salad.
Resolutely holistic, the Azulik experience summons the 5 senses with an almost mystical spirituality closer to a temple than to a spa. The reconnection of body and mind allows one to reach fullness through the healing power of organic treatments, rebalanced energies through acupressure and purification rituals. The cocoa ceremony, biomagnetism or the Zum Pul Che tribal ritual offer emotional healing and body awakening. Sound healing allows the vibrations of Tibetan bowls to enter in acoustic resonance with the body. Meditation, yoga, exploration of past lives through Akashic records and Aztec shamanic ceremonies offer an absolute spiritual reconnection. At Olistic the Label, this healing philosophy is attributed to the energetic power of the elements.
For Roth “a society without art is like a tribe without memory”: art is a link to the sacred, a bridge uniting communities. Works of art and artists benefit from places of expression matching this definition thanks to sustainable constructions built with the same environmental approach. In the village of Francisco Uh May, the homonymous cultural complex reconciles art, nature and ancestral wisdom.
Next to Uh May rises Ik Lab, a waxed concrete dome where vegetation freely grows. The gallery-residence invites artists to transform natural resources such as agave or macramé cotton into works of art. At the Sfer Ik Museion, an immersive creative sphere, children and local communities can take part in workshops.
Fashion, woven from natural organic fibers, makes Olistic the Label’s heart beats. That’s why Camille Jaillant trusts the care of talented embroiderers with its precious ornaments inspired by nature. Rethinking our relationship to consumption, clothing and their life cycle is the promise of Atelier Aníkena: an anti-waste circular economy initiative preserving local craftsmanship. Through recycling and upcycling, the hotel’s textile waste is brought back to life to be sold in the eco-responsible shop: Zak Ik. Clothes and accessories come to life thanks to natural fibers, plant dyes and precious gems. This authenticity, uniting environmental awareness and meaning, characterizes the work of Camille Jaillant. Her zero-waste brand reuses every scrap of fabric to reduce the impact of fashion on our planet. Those unique pieces contrast with an inanimate fast fashion and its infinitely replicated clothes.
A common thread: preservation and transmission
Care and sustainability, woven into the DNA of Olistic the Label, are embodied at Azulik in the association Enchanting Transformation, which works for visionary infrastructures in favor of sustainable development and fostering ecotourism. For its founder, “love, art and creativity have the power to change the world”. The Hotel supports innovative energy transition solutions and promotes renewable energy, such as solar energy, in Mayan urban communities. An environmental-friendly water purification system, providing better access to drinking water, has also been designed. Ik Now, an artistic and humanistic school project for the coming years, will combine immemorial knowledge (engraving, pottery, weaving, Mayan medicine) with cutting-edge technologies (3D printing, recycling…). Azulik’s territory is not limited to his native lands: his extended tribe is fighting in Patagonia against the precarious situation of the Mapuche-Cayún indigenous populations. In the Amazon, its commitment preserves medicinal plants and the age-old customs of healers.
Azulik offers a forefront eco-tourism alternative, an example of land use for sustainable construction. A new biomimetic architectural paradigm and eco-society project outlining a global ecosystem. Luxury is redefined as a transformative experience in communion with nature in preserved places where time flows differently. A pause drawing on the past to better become present, discovering oneself and the other. Sharing Olistic the Label commitment to the protection of the environment and its quest for meaning, Azulik offers us, thanks to its innovative solutions, to join its community: the tribe of origins and aesthetes committed to savoring and preserving the beauty of our world.