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The Earth

We believe in sustainable luxury without compromising fashion

As the brand’s priority is to protect the Earth, only certified organic natural fibers are selected to develop the collection. As a sustainable brand, we have chosen to use fibers that have a reduced impact on the Earth: such as cruelty-free silk, wood fibers and scraps of leather.

Organic & Natural fibers

As the brand’s priority is to protect the Earth, only certified organic fibers are selected to develop the collection. As a sustainable brand, we chose to use fibers with reduced environmental impact such as peace silk, lyocell and leather leftovers from luxury tanneries. If and when these clothes will end up in the soil, they will disintegrate faster than a garment made with synthetic materials.

Natural fibers do not release toxic and dangerous chemicals into the atmosphere as they decompose, whereas synthetic fabrics definitely have a negative impact on the environment. Each time a synthetic fabric is washed, a hundred thousand micro plastics are released into the wastewater and end up in the oceans, seas and rivers, where they get eaten by marine species. Then, human beings will eventually ingest them. This means that if these clothes end up in landfills, they biodegrade much faster than a garment made from synthetic fibers.

Low impact & carbon footprint

Being French and keen on supporting a European location, we chose Portugal as our production country. We manufacture only in Portugal in order to minimize our carbon footprint. Textile processing accounts for 20% of freshwater pollution *.

We always try to find the best ways to preserve our planet’s water supplies, by working with factories that use minimum water for the production of our fabrics. We always source organic materials so that residual water does not get contaminated by pesticides. Within our workshop in Portugal, we are committed to lower the consumption of water and electricity in all our everyday working actions.

Traceability

Tracing the raw material to the final product means that we know where the fiber comes from and where the garment was cut and designed. We have always had excellent relationships with all our socially responsible plants and we visit them regularly to see through the process.

We traveled for 1 year in India and through Portugal in order to find trusted partners and to be able to trace our entire supply chain. Today we know every step of the process and each person behind each stage of production. It is important for us to know where each material comes from in order to be able to control the entire process and to monitor our carbon footprint.

Circular Economy & Zero Waste

Being aware of today’s environmental issues should not detract from the opportunity and creativity inherent to fashion products: that is why we create both sustainable and fashionable products! Whatever clothes you decide to buy, we strongly suggest that you repair or recycle them before disposing of them.

After wearing the piece for several years, we encourage you to send it back in order for us to recycle the material. Thanks to your gesture, we will be able to recreate a new fiber and to give a new life to your garment. By practicing this basic recycling, you take part in a green economy and in a more responsible fashion. As a reward for your environmental commitment, you will benefit from a discount on the new collection Olistic applies a zero-waste policy from design to production.

After being cut out, fabric falls are reused to create unique pieces or ornaments. Nothing is thrown away ; rather everything is used and recycled. The goal is to reuse and recycle any already existing material on Earth.

Packaging

Acting as a responsible brand also involves to take into account all the little details like packaging. A lot of unnecessary waste ends up being mindlessly thrown away by the fashion industry. As a sustainable player, we minimize our waste by choosing 100% natural certified and recycled materials and by banning the use of plastic in order to spare the land and oceans.

The pieces are neatly folded and packed with white silk paper without any dyeing or printed logo. This paper is made of mulberry paper fibre (also called mulberry from China or mulberry from Spain), a tree close to mulberry trees, where the bombyx (whose cocoon is used to make silk) is raised. For dresses, we chose large FSC certified (Forest Stewardship Council) boxes produced out of recycled fibers. For the delivery in our shops, we pack the pieces in “papier-mâché” and we refuse to use plastic. Regarding the labels, they are carefully made from 100% certified paper craft. Most labels in the industry are produced out of synthetic fibres that are harmful to the environment.

Transportation of goods from Portugal is carried on by road to minimize the environmental impact caused by carbon dioxide emissions.

An holistic vision of fashion, a circular globality

A return to the Earth