This 2020 World Environment Day celebrates biodiversity and its 8 million interdependent species. The extinction of animal and plant life and the degradation of natural ecosystems are a major challenge for sustainable development. According to the United Nations, it would take 1.75 planets to meet human demands on nature.
Fashion is at the forefront of polluting industries; global textile production is increasing while the lifespan of a garment keeps decreasing; yet green fashion with a low ecological footprint is possible.
Olistic the Label is committed to working with NGOs to redefine and promote sustainable luxury and fashion with a low environmental footprint.
A clean fashion, conscious of its socio-environmental responsibilities
For Olistic the Label, luxury is sustainable and responsible. No label certifies both environmental sustainability and respect for the dignity of fashion workers. Together, Olistic The Label and Zoï Environment Network reduce the environmental impact of fashion and highlight its positive influence on local communities.
Zoï, is an NGO dedicated to environmental analysis and communication of the United Nations Environment Program (UNEP). For Otto Simonett, its Director: “Zoï is part of a global movement to make fashion fairer and greener. Organic farming, natural dyes, zero waste eco-design and recycling that reduces carbon emissions make virtuous fashion possible”.
The joint education initiative and strong commitment to sustainable fashion has led to the co-creation of Zoï Fashion, an alliance between Camille Jaillant, a committed designer and Otto Simonett, an advocate of environmental protection. Both of them are actors of change, to reduce the environmental impact of the fashion industry and promote the use of eco-responsible materials with low impact.
The production of new textiles is not the only cause of pollution. Every year, half a million tons of plastic microfibers, the equivalent of 50 billion plastic bottles, are washed into our oceans (Ellen Mc Arthur Foundation). Recycling mixed textiles made of synthetic textile fibers does not avoid the release of microplastic waste. Only 100% natural materials are fully biodegradable and recyclable and will ensure the preservation of biodiversity.
Rethinking every step of its value chain
For the fashion industry, reducing its carbon footprint doesn’t just mean minimizing its energy consumption and CO2 emissions.
Eco-responsible fashion favors the use of biodegradable natural textile fibers and raw materials cultivated from organic farming to reduce the ecological impact of fashion. Conventional cotton comes from an agriculture using fertilizers and solvents which, for each kilo of cotton produced, requires one kilo of chemicals associated with an immoderate consumption of water. As Otto Simonett testifies: “cotton is the cause of one of the greatest ecological disasters of the 20th century, the drying up of the Aral Sea”.
Organic cotton and alternative crops requiring less watering such as lyocell (wood pulp) or flax make it possible to limit water consumption during the cultivation phase as well as during dyeing.
The GOTS label (Global Organic Textile Standard), obtained by Olistic the Label certifies that 95% of the fibers come from organic farming excluding any use of toxic products.
Dyeing is a crucial issue. Good environmental practices, such as the use of natural dyes based on plants or fruits, offer an eco-friendly alternative to toxic chemical dyes harmful both to the body and the earth.
From the design of the garment to its manufacture, Olistic the Label adopts a conscious ecological and social approach and collaborates with artisans for the preservation of embroidery skills in Portugal and the vegan culture of peace silk in India.
Circular economy, a new paradigm for a low impact fashion
In opposition to a linear take, make, waste model; circular economy is based on 3 pillars: reduce, reuse, recycle to extend the textile life cycle and consume sustainably.
Camille Jaillant favors a zero-waste renewable fashion and fights against waste by integrating the principles of circular economy into its supply chain. Thanks to eco-design, recycled materials such as leather scraps from luxury tanneries give new life to unique pieces such as the Bellatrix and Aurum upcycled leather tops. Eco-citizen, the brand invites its customers to send back former pieces to offer them a second life through recycling in exchange of a price offer.
Advocating responsible consumption, the luxury ready-to-wear label only offers two annual collections giving its craftsmen more time to design sustainable products of impeccable quality. Slow wear fashion and a respectful approach to eco-design that goes against the frantic pace of the major textile industry brands whose fashion shows follow one another.
For a brand, reducing its influence involves choosing biodegradable packaging to reduce the impact of its products on the planet. Olistic the Label favors natural undyed silk paper and 100% compostable and biodegradable Better Packaging pouches. Its Forest Stewardship Council certified boxes are made of recycled fibers.
Environmental philanthropy: a complement to eco-responsible fashion
Although companies are committed to humanitarian causes, environmental philanthropy remains underdeveloped. 1% for the Planet is a way of bringing together companies, sponsors and environmental associations. The association co-founded in 2002 by Yvon Chouinard, founder of Patagonia, allows to amplify local actions for a global impact to the benefit of ecological initiatives.
Olistic the Label takes part in this initiative in accordance with its holistic ecological commitment. The luxury brand is one of the 500 French companies that donate 1% of their turnover to approved environmental associations. This ecological attitude for a better future allows each year to collect 27 million dollars redistributed to more than 3 500 associations committed to 6 major causes: climate, food, natural spaces, pollution, water and wildlife.
In line with its quest for harmony between all elements, Olistic the Label will soon offer its clients the choice to support associations and NGOs that resonate with their personal convictions.
Earth, a fundamental element, is placed, thanks to Olistic the Label, under the protection of the Good Planet Foundation chaired by Yann Arthus-Bertrand and the Soil Association Organic, a British NGO promoting sustainability in agriculture and the food industry.
The air we breathe is precious. Reducing greenhouse gas emissions and air pollution is important to the sustainable luxury brand that supports the WWF. The NGO is committed to accelerating the ecological transition and curbing global warming.
The protection of animal life, dear to Olistic the Label and its principle of non-cruelty (Ahimsa), leads it to support The Rain Forest Trust, which preserves tropical forests and their wild species through the purchase of land and local partnerships.
It is in a holistic socio-environmental approach, respectful of the Earth and Man in every moment, that Olistic the Label guarantees ethical production. A slow fashion and a commitment for a sustainable luxury prolonged by a mobilization alongside NGOs to protect natural resources and preserve biodiversity. This international Environment Day invites us to give back to nature, a shelter that cares for us and nourishes us; an invitation to give it time to rebuild itself, a time more precious than ever.